Privacy Policy

Privacy Policy

Last updated: 03/06/2026

This Privacy Policy explains how Wild Things Flowers ("we", "us", "our") collects, uses, stores, and shares your personal information when you visit our website, place an order, contact us, or otherwise use our services.

By using our website, you acknowledge that your personal information will be handled in accordance with this Privacy Policy.

1. Who we are

Wild Things Flowers is a florist business providing flowers, gifts, related products, delivery services, and customer support.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:

Email: info@wildthingsflowers.co.uk
Phone: 020 74953030
Address: 47 Davies Street, Mayfair, London, W1K 4LY

2. The personal information we collect

We may collect and process the following types of personal information:

Your name

Billing address

Delivery address

Email address

Phone number

Order details

Payment-related information, although card payments are typically processed securely by third-party payment providers and we do not store full card details

Account details, if you create an account

Communications you send to us, including emails, form submissions, and customer service enquiries

Technical data such as IP address, browser type, device information, and how you use our website

Marketing preferences and consent choices

We may also collect personal information about gift recipients where you provide their details so that we can fulfil your order.

3. How we collect your information

We collect personal information in a number of ways, including when you:

Visit and browse our website

Place an order

Contact us by email, phone, or contact form

Sign up to receive marketing communications

Opt in to receive SMS updates or delivery coordination messages

Interact with cookies and similar technologies on our website

4. How we use your personal information

We use your personal information to:

Process and fulfil your orders

Arrange and manage deliveries or collections

Communicate with you about your order

Send delivery updates and service-related messages

Respond to enquiries and provide customer support

Process payments and prevent fraud

Maintain business records

Improve our website, products, and services

Comply with legal and regulatory obligations

Send marketing communications where you have agreed to receive them

5. SMS and text messaging

If you choose to opt in, we may send you SMS messages relating to your order, delivery coordination, or other consented communications.

These messages may include order updates, delivery scheduling, delivery coordination, or other service messages connected to your purchase. Message frequency may vary. Message and data rates may apply depending on your mobile provider. You can opt out at any time by replying STOP where applicable.

Mobile information and consent data obtained for SMS messaging will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except where necessary to provide messaging services, comply with the law, or protect our rights.

6. Marketing communications

Where permitted by law, we may send you marketing emails or other promotional communications about our products and services.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us directly.

Where SMS marketing is offered, we will only send SMS marketing messages where you have clearly opted in to receive them. SMS consent is not a condition of purchase.

7. Lawful bases for processing

If you are in the UK or EEA, we rely on one or more of the following lawful bases for processing your personal information:

Performance of a contract, for example to process and deliver your order

Compliance with a legal obligation

Our legitimate interests, such as operating and improving our business, preventing fraud, and responding to customer enquiries

Your consent, where required, including for certain marketing activities

8. Sharing your information

We may share your personal information with trusted third parties where necessary to run our business and provide our services, including:

Website and ecommerce platform providers

Payment processors

Delivery and courier providers

IT, hosting, and security providers

Marketing and communications platforms

Professional advisers such as accountants, insurers, or legal advisers

Law enforcement, regulators, or other authorities where required by law

We require third parties to handle personal information appropriately and only where necessary for the relevant service.

We do not sell your personal information.

9. International transfers

Some of our service providers may process personal information outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place and that your information is treated securely and lawfully.

10. Data retention

We keep personal information only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including to fulfil orders, maintain records, resolve disputes, comply with legal obligations, and enforce our agreements.

The exact retention period may vary depending on the type of information and the reason we hold it.

11. Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.

12. Cookies and similar technologies

Our website may use cookies and similar technologies to help the site function, improve performance, analyse traffic, remember preferences, and support marketing activity.

You can control cookies through your browser settings and, where applicable, through our cookie or privacy settings tools.

13. Your rights

Depending on your location and applicable law, you may have rights in relation to your personal information, including the right to:

Request access to your personal information

Request correction of inaccurate information

Request deletion of your information in certain circumstances

Object to or restrict certain processing

Withdraw consent where processing is based on consent

Request transfer of your personal information where applicable

Complain to the Information Commissioner’s Office (ICO) or another relevant regulator

To exercise any of these rights, please contact us using the details above.

14. Third-party services and links

Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices or content of those third parties, and we encourage you to read their privacy policies.

15. Children’s privacy

Our website and services are not directed to children, and we do not knowingly collect personal information from children except where information is provided by an adult for the purpose of fulfilling a gift order or delivery.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or the way we use personal information.

Any updates will be posted on this page and will take effect from the date shown at the top of the policy.

17. Contact us

If you have any questions about this Privacy Policy or about how we handle your personal information, please contact us at:

Wild Things Flowers
Email: info@wildthingsflowers.co.uk
Phone: 020 74953030
Address: 47 Davies Street, Mayfair, London, W1K 4LY